Every small business owner knows they need social media. The hard part is knowing where to start and how to do it right. On my recent birthday trip to El Salvador, I stumbled upon the perfect example of this. I spent a few days in a small beach town called El Tunco. Picture this: narrow … Read more
The social media landscape is constantly evolving and ever-changing. When I first started my journey with social media, platforms like Xanga, Asian Avenue, Myspace, and AOL were the most frequented and used websites. Now, behemoths like Facebook, Instagram, YouTube, TikTok, and LinkedIn have taken over. Billions of people around the world are constantly using these … Read more
Have you ever been scrolling through Instagram and come across a really funny video that’s gotten millions of views, likes, and thousands of comments? Most likely, you’ve stopped to watch and had a laugh yourself, then read the comments for even more laughs from witty responses. What makes these videos so popular? Whether intentional or … Read more
What’s up everyone! I’m currently traveling in Arizona to visit a friend and it has been quite the adventure. My friend is a medical doctor who lives in a pretty upscale area in Scottsdale called Kierland. He lives in a very nice complex that has a pool, jacuzzi, hot tub, sauna, cold plunge, and other … Read more
Orkut was a social media networking site that was launched in 2004 by Orkut Büyükkökten who was an engineer at Google. It was his dream to create a social networking site where users could connect, communicate, and form communities based on commonalities and interests. Only after four months, Orkut had established over 50,000 communities. In … Read more
Developing a successful social media strategy can be a complicated process. It may seem overwhelming when first starting off. What do you focus on? Where should you put your time and energy? How do you know if what you’re doing is working? These are common questions that plague many individuals wanting to develop a social … Read more
Millions of social media messages are disseminated every single day and it’s no easy task to mobilize your audiences, especially when they’re bombarded with messages, advertisements, videos, reels, and other dopamine fueled distractions. One popular way to mobilize audiences that has been fairly consistent and successful is the use of cyber activism. According to techopedia, … Read more
For those of you that don’t know Warby Parker, they are a fairly new prescription glasses company that took the scene by storm. Founded in 2010, Warby Parker had to compete with giants such as Lenscrafters, VisionWorks, and Pearle Vision. These competitors have been around for over 4 decades. Today, I wanted to talk about … Read more