Future Implications

The social media landscape is constantly evolving and ever-changing. When I first started my journey with social media, platforms like Xanga, Asian Avenue, Myspace, and AOL were the most frequented and used websites. Now, behemoths like Facebook, Instagram, YouTube, TikTok, and LinkedIn have taken over. Billions of people around the world are constantly using these … Read more

Viral Marketing Initiatives

Have you ever been scrolling through Instagram and come across a really funny video that’s gotten millions of views, likes, and thousands of comments? Most likely, you’ve stopped to watch and had a laugh yourself, then read the comments for even more laughs from witty responses. What makes these videos so popular? Whether intentional or … Read more

Differentiation

What’s up everyone! I’m currently traveling in Arizona to visit a friend and it has been quite the adventure. My friend is a medical doctor who lives in a pretty upscale area in Scottsdale called Kierland. He lives in a very nice complex that has a pool, jacuzzi, hot tub, sauna, cold plunge, and other … Read more

Orkut – The Importance Of Community, Communication, Connection, And Culture

Orkut was a social media networking site that was launched in 2004 by Orkut Büyükkökten who was an engineer at Google. It was his dream to create a social networking site where users could connect, communicate, and form communities based on commonalities and interests. Only after four months, Orkut had established over 50,000 communities. In … Read more

The Importance Of Understanding Your Audience – Weixin’s Tactical Approach

Developing a successful social media strategy can be a complicated process. It may seem overwhelming when first starting off. What do you focus on? Where should you put your time and energy? How do you know if what you’re doing is working? These are common questions that plague many individuals wanting to develop a social … Read more